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Parental performance support for enterprise

We help your best people stay their best during the early parenting years

We provide precision support that solves sleep deprivation and burnout at home before it shows up at work

Want to know what burnout, turnover and absenteeism of working parents is costing you each year?
Use the Cost Of Inaction Calculator below.

STEP ONE:
Calculate the cost of doing nothing

STEP TWO:
Book a complimentary briefing call

A commercial conversation about risk, signal, and options.

Where management meets delivery

This is about understanding the exposure, and whether earlier support at home makes commercial sense at work.

 

Working parents sit across your specialist, leadership, and early executive layers, carrying critical knowledge and future capability.​

The early parenting years don’t reduce commitment.
They reduce capacity.

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This calculator estimates the cost of inaction when that load goes unsupported - using conservative, public benchmarks to surface what may already be happening.

Understanding the risk more deeply

At a high level, Ask Yawn acts as a stabilisation layer, reducing the invisible load sitting with parents and the business.

If you want to sense-check if this risk actually is showing up in your organisation, we can help with that.​

 What if there is real exposure? 

Business Meeting Discussion
1. Risk Clarity

Before introducing a solution, you need to know what your real exposure is, and whether it is material.

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We quantify potential cost using your own data through a short, structured Due Diligence process. This time next week you could know what your exposure actually is.

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You move from intuition, scattered data points, and assumptions, to early signal, commercial visibility and clear exposure estimates.

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If it’s not material, you’ll know.
If it is, you’ll know that too.

2. Risk stabilisation

If parental load is showing up as meaningful workforce risk, we provide precision support designed to stabilise it at the source.

 

Working parents receive:

  • Immediate, personalised support 

  • Ongoing expert-level guidance

  • Private, non-clinical, real-time problem solving

  • Support across the full 0–5 parenting lifecycle

 

We aggregate and anonymise insight so HR and executives can see early movement in burnout risk, intent-to-leave signals, and capacity and confidence proxies.

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No surveillance. No manager dependency. No operational drag.

Why is this happening?

The exposure

Mid-career is peak responsibility, and peak organisational dependency

  • Millenials (ages 28-44) make up just over a third of the workforce

  • ~70% say they’re open to changing jobs

  • This cohort are your specialists, managers, and junior executives.

The collision

This same window is when two out of five of these same individuals are:

  • Raising children aged 0-5

  • Navigating broken sleep, patchy childcare, and peak mental load

  • Needing targeted, precision support but are being met with blunt tools like EAP that address workplace symptoms, not the root cause; sleep deprivation and mental load.

The cost of inaction

Our Cost Of Inaction model calculates your company's risk and exposure.

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Example - Company size 2,500 employees:

Assuming current Australian averages of:

  • 100k average salary

  • 16% turnover

  • industry data on turnover cost, burnout rates and cost, absenteeism rates and  cost

Cost of inaction = $2.3M - $4.8M annually

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