Angel Investor information page
The global opportuity
Across our Founder's global parenting community and podcast listeners, we have access to 720k engaged, potential users from day one.
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​​Target market TAM = 7.3M families and ~ $54B (aud) industry in 2024, projected to increase to ~$93.84B by 2033​
35% of infants and 14% of pre-schoolers struggle with sleep
Parents spend an average of 4hrs per week googling parenting advice
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Over 70% of parents report feeling overwhelmed by the volume of parenting information online
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52%-70% of mothers report high mental load; 1 in 3 report ongoing burnout during early childhood
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Private sleep support costs families $300-$1,500 aud per intervention, often inaccessible due to pricing and long waitlists, and there is little to no support outside major cities.
Our solution is expert-level care at scale
WHAT IS ASK YAWN?
Ask Yawn is an adaptive parenting app that gives expert-level, hyper-personalised, context aware support in real time.​
We’re targeting one of the biggest unmet needs in the parenting market: millions of overwhelmed carers who don’t have the time for courses or the money for consultants, but still want answers they can trust. Parents don’t need more information, they need answers that fit their child and their context. They need cut-through. And they need it at 2am, not in two weeks.​​
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This isn’t just another parenting app.
It’s expert-level care at scale - the future of how families understand, navigate, and thrive through the hardest years of raising little humans.
We are exploring two structures
1. Angel Investment (SAFE with $5M cap and 20% discount and revenue based trigger)
For aligned partners who want long-term ownership and strategic involvement.
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2. Dual arrangement Angel + Advisory
For experienced operators who contribute guidance in product, AI, scaling, or distribution. This will include a small advisory equity allocation vesting over 12-24 months.​