A message to post-partum doulas

You’ve walked beside a family during the most transformative weeks of their life.

You’ve helped them through the fog, the feeding, the tears, the questions, and those sacred, sleep-deprived early days that only a doula truly understands.

But what happens after your formal support ends?

What carries them into the next chapter, when newborn rhythms shift, sleep patterns change, and they’re suddenly facing the world without you in their corner?

That’s where Ask Yawn steps in.

From newborn to infant: the handover moment that matters

Most postpartum packages wrap up around 6–12 weeks, right when babies start moving from sleepy, snuggly newborns to alert, wriggly infants with more complex sleep needs.

It’s also when:

• Sleep becomes less predictable

• Naps get harder to navigate

• Feeding routines shift

• Parents start Googling like it’s their full-time job

This moment isn’t the end of support. It’s the start of a whole new layer.

And doulas who can extend their care beyond the fourth trimester are the ones who make lasting impact.

Meet Yawn: AI for good

Yawn is a personalised parenting assistant powered by generative AI, but not in the “hack your life with ChatGPT” kind of way.

We’re built for parents, not productivity.

We’re here to support, not go viral.

And we’ve trained Yawn on the same frameworks internationally certified baby sleep consultants use plus evidence-based developmental science, feeding guidance, and behaviour support.

This isn’t a chatbot with baby tips.

This is a hyper-personalised tool that:

• Asks questions before giving answers

• Remembers your client’s context so answers are deeply tailored

• Adjusts advice based on parenting style, preferences, and baby norms, needs etc.

• Keeps support dynamic, because what worked yesterday may not today

Because just like you, we know there’s no one-size-fits-all baby.

Your clients chose you for that exact reason. Now they can have a support tool that continues in the same spirit; responsive, personal, and kind.

How doulas and Yawn can work together

You can offer Yawn as a seamless handover option, a natural next step when your package wraps up, and the questions are just beginning.

We offer:

• Bulk pricing on personalised sleep plans (digital PDFs tailored to baby and family)

• Discounted subscriptions to Ask Yawn - 24/7 support parents

• A calm, safe extension of your voice when your clients need it most

Let’s partner

If you’re a doula who believes that support shouldn’t end at 12 weeks - let’s chat.

We’d love to help you:

• Add Yawn into your packages

• Bulk buy sleep plans to give as parting gifts with real life impact and a lasting impression

• Offer your clients real-time, tailored advice that meets them where they are (and where you left off)

📩 Email us at hello@askyawn.com to explore a partnership that puts parents first, just like you do.